Digital is the merging marketing, technology and audiences
“We are in the throes of a transition where every publication has to think of their digital strategy.” – Bill Gates, Microsoft
Got Big Data but what now?
Big Data is causing a big stir at the moment. Big Data is becoming mature but it is not a new fad. There has always been data and lots of it for all and sundry to use. What is funny is many marketers are still wrapping their heads around the transformation of raw data into action. What gives? Read more →
As a passion and profession I’m a digital strategist. You could say that I am part chief marketing officer and part technologist.
I specialize in online marketing, social media networking, digital media and creating online influence through implementing holistic corporate digital strategy.
Currently, I am the Head of Digital for a well-known global organisation’s operations in Asia. Here I cover all aspects of digital strategy as a means to drive customer engagement, enhance brand awareness, improve product positioning and ensure better than expected ROI.
On the fun side I am able to handle copious amounts of chilli, make sense of undecipherable maps, read crystal balls, speak many tongues, play a pipe and paint masterpieces.