Musings and other thoughts of a digital strategist

What is digital?

A much asked question

The answer

Digital is the merging marketing, technology and audiences

This week’s digital quote

“We are in the throes of a transition where every publication has to think of their digital strategy.” – Bill Gates, Microsoft

The latest blog post on the “Gems for the Jaded” blog

Digital Futures: We think we are prepared, but are we fooling ourselves?

In our ever-changing digital world nothing remains constant. Digital media, technology, digital channels, our audiences, and more are constantly evolving. We are in a digital age of “Infinity and Beyond” with very little obstruction in the way. I ponder that if this is so, how do we keep up? How do organizations and their digital maestros maintain a strategic path with their digital strategies? Read more →

My latest pins on Pinterest

A little about me

As a passion and profession I’m a digital strategist. You could say that I am part chief marketing officer and part technologist.

I specialize in online marketing, social media networking, digital media and creating online influence through implementing holistic corporate digital strategy.

Currently, I am the Head of Digital for a well-known global organisation’s operations in Asia. Here I cover all aspects of digital strategy as a means to drive customer engagement, enhance brand awareness, improve product positioning and ensure better than expected ROI.

On the fun side I am able to handle copious amounts of chilli, make sense of undecipherable maps, read crystal balls, speak many tongues, play a pipe and paint masterpieces.