Well, this is good to know! I may be sounding sarcastic, but I do not mean to. It sounds like common sense that people are more inclined to read positive posts, tweets and news. Are we really entirely sure of that?
I was reading Jeff Bulla’s recent post, “Is it Time to Forget Free Social Media Marketing?“, which should be a good wake up call for a whole lot of digital marketers out there. The forever rising social media marketing budgets is of no surprise to many strategists. The Facebooks of the world need to survive too just […]
Most of us have set forth for 2014 with very clear business objectives in mind. From where I sit professionally I have been meeting teams talking to me about their numbers, leads, conversions, reach and more. The ‘more’ being more KPI’s around numbers – more and more numbers.
Big Data is causing a big stir at the moment. Big Data is becoming mature but it is not a new fad. There has always been data and lots of it for all and sundry to use. What is funny is many marketers are still wrapping their heads around the transformation of raw data into […]