I was reading Jeff Bulla’s recent post, “Is it Time to Forget Free Social Media Marketing?“, which should be a good wake up call for a whole lot of digital marketers out there. The forever rising social media marketing budgets is of no surprise to many strategists. The Facebooks of the world need to survive too just […]
In my travels around Asia for work I am forever being bombarded with proposals related to all things digital. Things like Facebook campaigns, vlog strategies, content syndication and so much more. I generally like to assess how these items fall into play in a sales funnel – a sales journey for a customer. I’ve notice […]
I just finished reading an article on how Klout is now a factor for recruiters. The future is here and now. Now that Klout is here there is another dimension for recruiters to judge you on. I am just not sure that this has its merits. I myself do not have a great Klout score, […]
I recently read this article on SBS Australia: Social media ‘make young seem more aggro’. It makes an astute observation of our manners online and that the trend is getting worse.