Well, this is good to know! I may be sounding sarcastic, but I do not mean to. It sounds like common sense that people are more inclined to read positive posts, tweets and news. Are we really entirely sure of that?
Most of us have set forth for 2014 with very clear business objectives in mind. From where I sit professionally I have been meeting teams talking to me about their numbers, leads, conversions, reach and more. The ‘more’ being more KPI’s around numbers – more and more numbers.
Big Data is causing a big stir at the moment. Big Data is becoming mature but it is not a new fad. There has always been data and lots of it for all and sundry to use. What is funny is many marketers are still wrapping their heads around the transformation of raw data into […]
In my travels around Asia for work I am forever being bombarded with proposals related to all things digital. Things like Facebook campaigns, vlog strategies, content syndication and so much more. I generally like to assess how these items fall into play in a sales funnel – a sales journey for a customer. I’ve notice […]