Big Data is causing a big stir at the moment. Big Data is becoming mature but it is not a new fad. There has always been data and lots of it for all and sundry to use. What is funny is many marketers are still wrapping their heads around the transformation of raw data into […]
We read daily all those standard SEO, SEM and other digital marketing posts. There always is a post about profits and more so VC’s funding the next best digital platform. Really? Is this what we are on about? Watch this video and read on.
Recent years and months are really pushing digital marketing (and all this encompasses) into the forefront of marketing strategy. The digital world is so nebulous that for most in the field of digital marketing probably don’t have as broad a feel for it as they should. The same goes for traditional marketers too.
Without doubt mobile is on the rise. The mobile market is constantly reshaping and influences how we interact in our everyday lives. Today 87% of the world’s population owns a mobile device. This growth is spearheaded by China and India who account for over 30% of this growth. I like to think as some of […]