Since the internet was first introduced, the world has become consumed with all of the digital and technological advances it has to offer. One of the most significant revolutions in the internet phenomenon is the connection of the human race online. I still meet people, who from a business stand point are stand-offish about social […]
Dave Chaffey is an acclaimed marketing author, speaker and teacher. His blog, Smart Insights delivers on the promise of its name with daily marketing insight. He enjoys sharing tips, tools and techniques on all things digital, but especially SEO, PPC, Social Media, Email Marketing, Site Design & Analytics! I’m thrilled he took the time to […]
Crafting the image or identity of your brand or business digitally is nothing new. Brand positioning relies upon the ability to convey your brands uniqueness, differentiation and verifiable value. It’s no different whether it is offline or online.
Grow your email mailing list a little at time and create an effective digital marketing channel. It’s just like tending to your garden and keeping it growing all the time.