We read daily all those standard SEO, SEM and other digital marketing posts. There always is a post about profits and more so VC’s funding the next best digital platform.  Really? Is this what we are on about? Watch this video and read on.

All this talk, which is meaningful to an extent, driving our thinking about ROI and the bottom line. Is that all? We are currently cruising at warp speed in a world where we are so connected. In this era what more could digital do to make a positive change?

I recently was buzzed when I say this Youtube post about Coca-Cola Small World Machines. I can only say again, watch this video and marvel how we can merge marketing, tech and audiences to make a positive difference to the lives of others.

What more can we do? Much more and this is a great example. Digital really make a positive difference?

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