Big Data is causing a big stir at the moment. Big Data is becoming mature but it is not a new fad. There has always been data and lots of it for all and sundry to use. What is funny is many marketers are still wrapping their heads around the transformation of raw data into […]
In my travels around Asia for work I am forever being bombarded with proposals related to all things digital. Things like Facebook campaigns, vlog strategies, content syndication and so much more. I generally like to assess how these items fall into play in a sales funnel – a sales journey for a customer. I’ve notice […]
There is no one-size-fits-all guide to social media marketing. Overseeing a large portfolio of digital assets for a large organisation, I am sure of one thing that you’ll need to tailor each SMM campaign. Whether you need to promote a company or a personal brand, each social media marketing approach is unique for a number […]
Recent years and months are really pushing digital marketing (and all this encompasses) into the forefront of marketing strategy. The digital world is so nebulous that for most in the field of digital marketing probably don’t have as broad a feel for it as they should. The same goes for traditional marketers too.