Well, this is good to know! I may be sounding sarcastic, but I do not mean to. It sounds like common sense that people are more inclined to read positive posts, tweets and news. Are we really entirely sure of that?
The hub and spoke model to manage your social media is not new, but something that is not that widely used. There are some key reasons to why we should use this model. Some founding principles with any digital strategy are to keep content ownership, increase search visibility and increase overall traffic. This model can […]
It is great when you see your client really execute well on a strategy or if your in-house digital team does so too. All too often I see deeply-embedded cultural and corporate baggage weighing down a company’s full potential to succeed in the digital realm.
There is no one-size-fits-all guide to social media marketing. Overseeing a large portfolio of digital assets for a large organisation, I am sure of one thing that you’ll need to tailor each SMM campaign. Whether you need to promote a company or a personal brand, each social media marketing approach is unique for a number […]